In Zephr, Features refer to the elements of your site you wish to place access decisions on. By creating a Feature within Zephr, you can customise your user journeys for anonymous, registered, and subscribed users viewing your site features, using our Zephr rules builder.
Your list of Zephr Features is available to view by navigating to Products > Features within your Zephr Admin Console.
The list of Features details the Feature Title, Feature Type, and Latest and Live Versions of each Feature. You can also click View to view and edit different versions of your Feature, or click Delete to remove it.
Creating a Feature
To add a new Feature, click the Add A Feature button.
Name your Feature and, if relevant, provide a short description. We recommend naming the Feature as simply as possible. For example, if you are creating a rule for how users interact with articles, name your Feature ‘Article’.
Types of Integration
Zephr journeys can be integrated into your site using HTML or SDK integrations.
HTML Features work by looking at parts of an HTML document, such as an article body, video, image, or data table on your website. Each feature is wrapped with Zephr tags. When wrapped in these tags and served via the Zephr CDN, we are able to transform these features, removing them or replacing them with new user journeys, such a registration walls, paywalls, and special offers.
Select the type of integration you wish to use, then click Continue. In this example, we will use HTML Features.
Once you have named your Feature and selected the type of integration you wish to use, you will see a Developer Interface. This contains the tools needed by a developer to add the Feature to your site.
Firstly, you will see the option to allow web crawlers to access this feature. Selecting Yes will mean the likes of Google Web Crawlers will be able to read your article, regardless of not having an active session or product grants. If you do not want this, select No.
Next you will see the Site Integration section, which details how to integrate the Zephr Feature with your site.
If you have chosen an HTML integration, you will be given a Feature Tag, like the one seen below, which should be wrapped around the feature of your website.
If you have already integrated the Zephr Feature Tags onto your page, you can check your integration by selecting Check Site for Feature Tag. This will crawl your site to check the Feature Tag is present, and warn you if it cannot be found.
Once you’re happy with your Developer Interface set up, select Update & Lock. This will ensure it is not accidentally updated during future rule changes. Once locked, it can be accessed below the Rules Builder.
Using the Rules Builder
The Zephr Rules Builder is where you decide what your site visitors see.
Across the top, you will note a slider for Anonymous, Registered, and Customer user types. Toggling between these will give you a blank rule canvas to build a bespoke journey for that user type.
The Rules Builder also has a decision bar, detailing the different decision points and outcomes available to use, and a rule canvas.
Each journey begins with a Page View Node, signifying when a user views a page which includes your Zephr Feature. To build your user journeys, drag decisions from the top decision bar onto your rule canvas and join the dots to build your user journeys.
For example, if your Registered users should have full access to Article contact, select Outcomes from the decisions bar, drag the Show Article outcome onto your canvas and connect it to the Page View Node.
Most decision points will display on your rule canvas with an output for Yes, and an output for No. Follow each option like a tree to build each possible user journey, finishing each branch with an Outcome stating what users following that journey should see.
If you’re still learning the array of options available to you within Zephr, take a read of our Feature Decision Points guide, and our Feature Outcomes guide. Alternatively, take a look at one of the following guides:
- Creating a Trial
- Creating a Sub Rule
- Building a Registration Form
- Building a Data Capture Form
- Building a Payment Form
- Building a Custom Component Block
- Using Component Library Templates in an Outcome
When you’ve built journeys for each of your user types, click Save.
Managing your Feature
Zephr Rules are versioned, so once you’ve saved your Feature, you will be taken to a page detailing any versions of this Feature that are available to publish.
Click the version number to view or edit any of these rules, or click Add a New Version to start from scratch. Edited rules will always save as new versions, so there’s no need to worry about losing old versions.
If you wish to delete a version, click the Delete button next to the relevant version number.
Publishing your Feature
Your Feature’s version page also provides information on which rule is currently in Staging or Published to your live site.
Published rules are tagged as Live in the Status column, versions in Staging are tagged as Staged, and versions which have previously been Live have a status of Previously Published.
To publish a rule, you will first need to promote it to Staging. To do this, click the Stage button in the Actions column, next to the relevant version.
When you’re happy with your rule in Staging, click Publish, and we’ll make your rule Live. Only one version per Feature can be made Live at one time.