You can use your company’s custom code in a custom component block outcome. This allows you to provide unique outcomes for your user journeys, such as advertisements or personalised messages.
For further information on building custom component blocks, see the Create a Custom Component Block topic.
For further information on using user variables to provide personalised component blocks, see the User Variables in Custom Components topic.
If you have Optimize enabled, you can also view conversion events in your rule, as described in the View Conversion Events in a Rule topic.