Zephr Classic User Guide

A/B Testing

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When setting up rules and user journeys on your website, it’s common to want to test different strategies for different segments of your audience. Zephr makes this easy with it’s A/B testing function.

A/B testing in Zephr allows you to create any number of test groups, and apply a percentage based allocation between a Group A and Group B within that test. Once created, this Test segment can be used as a Decision Point within a rule, allowing you to trial different transformations and user journeys.

Find out how more about Setting Up an A/B Test, and Using an A/B test Within a Rule by clicking through to the relevant User Guides.