Zephr User Guide

Treasure Data CDP

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Treasure Data is a Customer Data Platform that ingests data from a variety of first, second, and third-party sources. You can use Treasure Data to do the following:

  • Unify data
  • Resolve identities
  • Build enriched, consolidated customer profiles
  • Add the customer profiles to Segments

In Treasure Data, Segments belong to Audiences, which are also called Master Segments. You can define Segments in the Treasure Data Audience Studio interface. For further information on the Treasure Data Console, refer to the About the TD Console topic of the Treasure Data documentation.

The Zephr Treasure Data CDP extension imports Segments from Treasure Data to Zephr. It also adds decision nodes for the configured Audiences under the Treasure Data segment title in the Zephr Rules Builder. You can use these decision nodes to base decisions on Segment data in your Zephr rules. This allows you to use the data from Treasure Data to create personalised user journeys for your customers.

Before you integrate Treasure Data with Zephr, ensure that you have set up the prerequisites.

To integrate Treasure Data with Zephr, you must configure Treasure Data in the Admin Console.

Once the extension is configured, you can use the Zephr segment decision node in a rule. The decision nodes can be used in either feature rules or redirects. For further information on the Treasure Data decision node, see the Features Treasure Data or Redirects Treasure Data topics.

Note: You specify which Audiences and Segments to make available in the decision node when you configure the Treasure Data CDP extension.