Technical Documentation

Mailchimp

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Mailchimp is a popular marketing automation platform and email marketing service. As part of our range of out of the box integrations, Zephr offers a Mailchimp Plugin, ensuring Users who register within Zephr are added as Contacts within Mailchimp at the same time and triggers automated emails from Mailchimp custom events within Zephr rules.

This integration will add Contacts within Mailchimp, and allows you to set the List you wish those Users to be added to. A  mapping file lets you choose which information you wish to share with Mailchimp.

Configuring the Mailchimp Plugin

To enable the Mailchimp plugin within Zephr, navigate to Settings > Plugins > Mailchimp. If you cannot see the Mailchimp option in your list of Plugins, email support@zephr.com.

Once on the configuration screen for the Plugin, you will need to enter the following details:

  • API Key
  • Mailchimp List ID – note this is the ID of the Mailchimp List you wish your Users to be added to

These details will need to come from your existing Mailchimp account. If you do not know these details, please consult the Mailchimp help guide, or get in touch with your Mailchimp Account Manager.

Following this, you will need to add a JSON mapping under the Mailchimp Objects section. This mapping allows you to map your Zephr User Schema Attributes to the Attributes stored against a Contact within Mailchimp. For example, the following mapping would be used to map User Schema Attributes of First Name and Last Name to fields of a similar name within Mailchimp. You can learn how to set Default Merge Values for Mailchimp here.

{
"FNAME": "firstname",
"LNAME": "last-name"
}

Once completed, click Activate. Your plugin will now show as Enabled, and will be in use for all new Zephr registrations.

Triggering Automated Marketing within a Zephr Rule

As part of our integration with Mailchimp, we’ve created a way for you to trigger automated marketing,

sent via Mailchimp, from within a Zephr Rule. This feature uses Mailchimp to trigger automated emails  and adds a new Mailchimp option for you to drag and drop into the Zephr Canvas when creating a Rule.

In order for Mailchimp to listen for Zephr triggers, you will first need to create custom event in Mailchimp,  the event name, and the action to be done. Details on how to do this can be found in the Mailchimp documentation.

Once set up, navigate to the Zephr rule where you would like to trigger the automated email  from. On the left hand panel, you will see a drag and drop option for Mailchimp, drag this into your Rule Canvas and choose your Event from the dropdown menu. Connect this node into your rule at the point you would like the email triggered.

Mailchimp Event Trigger in Feature Rule

Once you’re happy with your rule, click Save. Remember you will need to Publish your rule in order for it to go live on your site.